Why do the GQ awards smell of 2011?

Back in 2011, Osborne was awarded GQ’s Politician of the Year award.

Quipping that the politics section of GQ included “the only pages that a teenage boy hasn’t stuck together in reading the magazine”.


When I found out that he’d won it all over again this year, I tweeted that he should fuck off, just fuck off.

I apologise now, for I realise that I’ve just treated the GQ awards like they should matter.

To me, the entire ceremony smells a bit like a strain of off sperm.

It has that lingering quality, a lilting presence that prescribes itself to a trope of masculinity that still giggles at the word metrosexual and tells you to relax when you sigh at the shitty music videos it decides to watch.

In short, it’s the teenage boy that never really learnt how to grow up.

It’s even more annoying when people in privileged positions decide to consolidate their stronghold in the shittiest manner possible — by showcasing it as something that is in our aspiration. I can mock the simulacra, even though it’s dangerous and affecting, but how GQ finds justification for Osborne’s post-election budget as “triumphant” is as jarring as it is bizarre.

Even though the left’s fusion of empathy and facts speaks to me, the stony faces of the GQ crowd cannot ignore that the Institute of Fiscal Studies have realised that 3 million families – in the “working poor” bracket – will lose £1,000 a year thanks to the latest Budget. “The changes are regressive – taking much more from poorer households than richer ones,” said the organisation.

That doesn’t surprise me, and nor does the fact that the richest 10% will only lose £350 a year.

What does surprise me is that this tired ceremony is audacious enough to so publicly feel itself up.

Right now, GQ and George are in a room, glueing the pages together in some sex-frenzied capitalist hype. Think American Psycho’s love for Oliver Peoples teamed up with the financial orgy of Wolf of Wall Street. It’s all well and good in fiction — until someone ends up killing people and being too friendly with the bankers.

Oh, wait.